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  • Design is what you make of the surprises

    The sudden hunch, the creative leap of mind that “sees” in a flash how to solve a problem in a simple way, is something quite different.

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I shall sing that first line twice, and perhaps if I sing it very quickly, I shall find myself singing the third and fourth lines before I have time to think of them, and that will be a Good Song. You cannot not communicate.

Design becomes your life

Published Designmodo, Photo Unsplash

  • I'm not like most designers, who have to set sail on an exotic getaway to get inspired. Most of the time, it's on my walk to work, or sitting in the subway and seeing something random or out of context.

    Designing is a matter of concentration. You go deep into what you want to do. It's about intensive research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted.

  • Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.

    Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.

«When I design, I don’t consider the technical or commercial parameters so much as the desire for a dream that humans have attempted to project onto an object.»

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Design is all around us, in our homes, in buildings, architecture, landscaping, products, movies, television, and much more.

  • BBC
  • Google
  • Apple
  • Canon
  • Nike
  • Green Peace
  • Facebook
  • Audi
  • Warner Bros
  • Microsoft
  • Coca Cola
  • Reebok
  • Adidas
  • Vimeo
  • NBC
  • Sony
  • PlayStation
  • National Geographic

The life of a designer is a life of fight: fight against the ugliness.

Planning is for the world's great cities, for Paris and Rome, for cities dedicated, at some level, to culture. Detroit, on the other hand, was an American city and therefore dedicated to money, and so design had given way to expediency.

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